The most important factors to consider before choosing a packaging solution for your product
A new product’s packaging can have a huge impact on how successful it is on store shelves. No matter whether you’re in the natural food, pharmaceutical, or nutraceutical industries, this directly impacts your company’s growth and competitiveness.
Even with all the options now available, it can be challenging for manufacturers to select the right packaging for their business.
When you begin your search for a home, the cost may be your primary concern, but you must also take into account other important factors. Packaging should be visually appealing and fit well with your marketing and branding. Packaging should also protect your products during transport, storage, and delivery. In this way, the final product your customer picks up from the shelf will look exactly as it did when it left your factory.
Taking the following key factors into consideration when searching for product packaging is a good place to start:
Invest In Durable Quality
The packaging you choose will only be effective if it protects what is inside, no matter how unique or innovative it is. As your products move through the supply chain, invest in high-quality packaging materials.
Although durable, good-quality packaging may be more expensive, it should be included in the price of your products. Always remember – it’s cheaper to invest in tamper-evident packaging early on than to replace damaged shipments over and over (and have to go through this packaging search again later down the line.
Stick With Standard Shapes & Sizes
You can save money by sticking to standard shapes and sizes that packaging manufacturers can easily produce. A unique shape or size can help catch the eye on the shelf, but the attention they may receive will not justify the additional cost and challenges during packaging production.
When you choose standard shapes and sizes, you will have more flexibility and convenience during storage, handling, and transportation. In addition to reducing your costs, avoiding bespoke packaging options may also allow you to place smaller orders.
Focus On Sustainability
When it comes to packaging choices, sustainability is a key factor – especially in the natural food, nutraceutical, and body care industries. Your brand will appear greener and more eco-conscious if your packaging is recyclable: this will make your consumers happy. There’s no point in using Styrofoam for today’s consumers!
Great Branding & Design
Invest in great packaging design, both in terms of materials and graphics.
Your brand identity can be reflected in the packaging materials you choose. You should select materials and an overall design that resonates with your target market so you can apply it consistently across all of your products.
The design of your products is what connects them with your target consumer. A great graphic designer can create something that makes your customers feel what you want them to feel: graphics, color choices, layouts, etc.
Your packaging design should match your logo and your entire product line. You can boost sales and improve your bottom line dramatically by sending the right message through brand packaging design.
The candy packaging machine offered by Sama Engineering is available at an affordable price.
